Email marketing is one of the most effective strategies for driving conversions. By focusing on a smaller niche, it becomes easy to understand what they need and perfect the products based on what they require.
Unlike other marketing strategies such as television ads that brand manager find extremely difficult to follow the results, email marketing is easy to gauge the level of success. It is the marketing strategy that will take your business to the next level.
Despite its great potential, email marketing in most business rarely delivers optimal results because of the following mistakes. Make sure to avoid them at all costs.
Demanding prompt response unnecessarily
While an item might be urgent to your situation, it does not mean that others see it that way. Most of your target clients have their priorities and might not take it kindly when forced to make prompt responses. Unlike in the past, many consumers want to have ample space to review requests, compare with other offers, and only make a move when sure of getting high value.
As a marketer, it is important to attach a convincing reason as to why something should be handled urgently. Even with such explanations, do not hesitate to attach incentives that encourage target clients to make the move you anticipate.
Responding to clients without giving details
As a marketer, you should look at the time that target clients take on your email as investment. Well, they could be doing something else or even follow a competitor. Therefore, every response you make to clients should be complete to help the target make the right decisions.
For example, if you are marketing a new fitness app, not giving all the details that can help to drive action will only prompt clients to look elsewhere.
Altering subjects when making replies
Perhaps the most important component of any email marketing campaign is the headline. Most people will look at the subject and make the decision on whether to open or discard. In the same way, when a client makes an inquiry following a specific subject, you have to reply within the same precincts. Many people will feel cheated when the subject changes and steers away from the communication.
Not evaluating the email marketing campaign over time
How can you tell the success of an email campaign? If you fail to assess the success of an email marketing effort, there is a risk of not identifying what worked and what did not.
You need to employ appropriate tools such as Google Analytics to follow the email campaigns and establish how effectively the main objectives are being achieved. You might want to work with a separate firm for help to avoid bias.
Thinking that email marketing will solely take the business to the targeted level
While email marketing is highly effective, employing it alone will be a great mistake. The clients you can reach using email marketing is only a small proportion. To achieve full business potential, it is important to put additional efforts on other marketing efforts including social media, affiliate marketing, and content marketing.
The Most Effective Strategies to Recover From a Business Downturn
Many business experts agree that when your business is in an upward trending growth pattern, you should anticipate that hard times are only a couple of steps away.
This can come from the entry of new competitors, the emergence of new technologies, or even passing of new legislations. When the business has fallen, experienced hard times, or profits are declining, what do you do? In this post we look at the best survival strategies that will help you recover from a downturn.
Reinventing the organization
When the term reinventing is mentioned, what hits people’s minds are big multinationals. However, this does not always have to be the case. As a matter of fact, the smaller the business, the easier it will be to shift gears.
To reinvent the business, take a hard look at the organization to identify its weaknesses, strengths, and the possible new markets. This is the best time to start asking the hard questions. Why are customers no longer buying from you? How are the competitors operating and outdoing you? Are the resources committed to marketing not enough to drive sales? Are the marketing strategies adopted the right ones?
Once you start answering the main question, it will become imminent where the problem arose. This will be the platform for reinvention. Determine whether you need to do new products/services, or overhaul the workforce. It is advisable to consider bringing an expert for an unbiased opinion on how to reinvent the business.
Consider selling on the internet
Have you taken to the online platforms to sell your products and services? Well, no business wants to be left behind and so should you. Therefore, look at the online opportunities that can be exploited to sell and raise your business to the next level. For example, you can promote and sell products on social media, through the homepage, or open an e-commerce store.
Adopt mobile apps to take business to the next level
While social media and e-commerce operations will help your business to edge even higher, being mobile will help to consolidate this progress. Today, it is estimated that over 50% of all the searches are done through the mobile phones. Therefore, this is a big chunk of target clients to miss for your business.
It is very important to make your website mobile friendly so that it can be accessed by all people using their mobile phones.
As a business, it is also very wise to develop a mobile app. This is software that is exclusive to your business. The app is like making the client carries your store on their phones. Because people always take phones with them, every message you send, discount announced, and new offers will be communicated in a timely way.
Adopt remarketing tactics to grow sales
Those people who have had some contact with your product are perhaps the easiest to market to. You will use fewer resources and make them convert will be relatively easy.
Consider adopting the right tools to prepare remarketing lists. For example, you can target those who went all the way to pick your products but abandoned the cart. Other people to target include clients who have viewed your product, visited the home page, or made inquiries. You can even reach clients of similar products from competitors.